In the war between Google and Apple, the matter is not only about who has the best operating system. With the rapid growth of Internet during this decade, the number and the size of infrastructures have increased and their energy consumptions too. We cannot imagine the amount of energy needed to power these datacenters.
In a race to reduce their environmental footprint, many companies like Google and Apple (I will limit my post to these two companies) uses renewable energy.
Why do they do that?
Firstly, they want to replace their energy source in order to reduce their huge energy bill.
Secondly, they want to show people that they are concerned about global warming, that they are using green energy and also thanks to this “green attitude”, it is easier to sell a product to the customer, it is a big selling argument.
Here is a picture showing solar panels on the roof of Google infrastructure:
Google is showing us their willingness to use more and more renewable energy and in order to minimize its environmental impact.
Google revealed, on its website, to have used 2.26 million megawatt-hours of electricity and generated 1.46 million metric tons of carbon dioxide in 2010.
Google also communicates about the footprint by user and more precisely on the impact of the search:
Apple, for its part, has recently opened a brand new datacenter fot its new iCloud service. We can see on the picture below, that there is many spaces around it. This is because a solar panels farm is being planted and it will look like the picture on the right:
And as an effort to prove people their “green attitude”, to improve their “green image”, they both communicate about this subject on their websites.
On Apple website, we can read that for 2010, Apple was responsible for 14.8 million metric tons of greenhouse gas emissions. Apple has a different activity of Google because of its production of computers and smartphones and Apple is showing us its footprint by slicing its activity:
If you want to know more about the footprint of Apple or Google, go to their websites:
You can also check on Google, the upcoming datacenter in Sweden of Facebook, the most popular social network in the world.
So, what do you think about renewable energy in big companies? Is it useful? Does it change anything for you?
Do you want or do you use renewable energy at home? Why?